In this blog entry I will turn to the actual implementation of a developed strategy. This implementation is happening on the three levels of process, structure and content.

The process-related implementation can be divided into six steps heeding the 4DX Disciplines:

  • First, there is the design of the implementation − determining a clear model, focusing on the essential goals and allocating specific responsibilities in the process of implementation to specific people.
  • In the next two steps, management introduces the goals on different levels down to the team level and initiates the Team-Launch.
  • That in turn serves as a kick-off for the continuous strategy work of all employees − usually this is done in weekly team meetings.
  • Lastly, quarterly conferences provide an opportunity for management to discuss progress and potentially revise the process of implementation.
    A thorough emphasis of the disciplines focus, clarity, engagement and responsibility on all levels is vital for success.

The structural implementation falls under the responsibility of corporate development or organisational development respectively. According to the model of the St. Galler Management House you can distinguish nine different “rooms”. These can be understood as separate scopes of duty that are best coordinated by an office of strategy management (OSM). There, a small and effective team works on coordinating and guiding the implementation of the strategy.

Based on years of practical experience and scientific findings, the successful implementation of strategy on the level of content relies on three so-called DNA-components and 15 assigned strategies. The DNA-components refer to

  • effective and efficient alignment of resources to execute business strategies,
  • strong focus on the customer and
  • organizational capability to support critical business objectives.

The Top 3 strategies are:

  • delivering high-quality products and services,
  • creating a culture of rigor and standards to remain financially stable, and
  • processes around fiscal management, oversight, and controls, as well as decision making.

Thus, a successful implementation of strategy consists of four disciplines, six steps, three core components and 15 strategies, that are all embedded in a high-performance culture – culture of focus, change, engagement and commitment.