The starting point of strategy implementation is a market attractiveness competitive portfolio, a SWOT analysis and standard strategies, strategic directions and options, SMART goals and results for the next 3-5 years, as well as the necessary funds, time, resources and measures.
The three major task blocks are the operationalization, the institutionalization as well as the monitoring and evaluation of the strategy.
The behavioral perspective of strategy implementation, Organizational Development (OD), includes the planned, systematic and goal-oriented change of organizational structures and processes as well as the behavior of the employees of a company with the help of the coordinated use of social science methods.
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