The Gartner 2021 EVP Benchmarks<\/a> find the following:<\/p>\n Many employers are responding to these developments and cultivating a human-centered culture where work is based on the lives of employees. This requires a new mindset! Dave Ulrich calls this an “outside-in” view of culture<\/a>, because in this, culture is evaluated and shaped from the perspective of stakeholders. Such a culture is implemented in five steps:<\/p>\n A human-centered culture must provide a connection to the purpose<\/span> of the organization so that employees can see their work as meaningful and themselves as an important part of the organization. Here are some examples:<\/p>\n In this section, I focus on two other important criteria: Flexibility<\/span> and well-being<\/span>.<\/p>\n According to the LinkedIn study mentioned at the beginning of this blogpost, employees who think their company does a good job in terms of time and location flexibility are 2.6 times more likely to enjoy working for their company. They are also 2.1 times more likely to recommend others to work at their employer.<\/p>\n Key practice lessons are:<\/p>\n Employees who feel well cared for at work with regard to their mental health are 3.2 times more likely to be satisfied with their job. They are also 3.7 times more likely to recommend their company as a place to work.<\/p>\n Although I personally believe that employees also have a personal responsibility here, more and more employers also see it as their duty to focus on the physical and mental well-being of their employees.<\/p>\n Key practical lessons are:<\/p>\n When leaders think and act in accordance with the expectations of customers and employees, their work reinforces the desired culture. A group of BCG authors has developed an integrated approach to this based on four critical areas<\/strong>: how we work, how we lead, how we organize, and what we need<\/a>.<\/p>\n The answer to this article’s question about the need for a new cultural agenda can only be YES:<\/p>\n Specific tasks arise for CHROs with regard to human-centered leadership:<\/p>\n Companies that build a human-centered culture have the opportunity to attract employees in ways that may not have been possible in the past. To do this, employers should also refine their employer branding messages.<\/p>\n","protected":false},"excerpt":{"rendered":" Culture presents a complex challenge for organizations, one that has only been exacerbated by the pandemic and the shift to hybrid working.<\/p>\n","protected":false},"author":2,"featured_media":14503,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[695,694],"tags":[819,1042,950,1043,1041,1044],"class_list":["post-14530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture-of-innovation","category-leadership","tag-corporate-culture-en","tag-cultural-agenda-en","tag-flexibility","tag-human-centered-en","tag-leadership-brand-en","tag-wellbeing-en"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.strimgroup.com\/en\/wp-json\/wp\/v2\/posts\/14530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.strimgroup.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.strimgroup.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.strimgroup.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.strimgroup.com\/en\/wp-json\/wp\/v2\/comments?post=14530"}],"version-history":[{"count":6,"href":"https:\/\/www.strimgroup.com\/en\/wp-json\/wp\/v2\/posts\/14530\/revisions"}],"predecessor-version":[{"id":14550,"href":"https:\/\/www.strimgroup.com\/en\/wp-json\/wp\/v2\/posts\/14530\/revisions\/14550"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.strimgroup.com\/en\/wp-json\/wp\/v2\/media\/14503"}],"wp:attachment":[{"href":"https:\/\/www.strimgroup.com\/en\/wp-json\/wp\/v2\/media?parent=14530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.strimgroup.com\/en\/wp-json\/wp\/v2\/categories?post=14530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.strimgroup.com\/en\/wp-json\/wp\/v2\/tags?post=14530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
Human-centered corporate culture<\/span><\/h2>\n
![\"\"](\"https:\/\/www.strimgroup.com\/wp-content\/uploads\/2022\/12\/Blogbeitrag-FuehrungKultur-Five-Steps-EN.png\")
\n<\/a>Consequently, cultural ideas and messages flow from the bottom up (3), behaviors and actions from the top down (2). Processes, such as hiring, training and development, and compensation of employees, should support the desired culture (4). Leadership competencies should be aligned with promises to stakeholders to create a leadership brand (5).<\/p>\nFlexibility and well-being<\/span><\/h2>\n
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Flexibility<\/span><\/h3>\n
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Well-being<\/span><\/h3>\n
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Leadership<\/span><\/h2>\n
![\"\"](\"https:\/\/www.strimgroup.com\/wp-content\/uploads\/2022\/12\/Future-of-Work-Approach-EN.png\")
<\/a><\/p>\nConclusion<\/span><\/h2>\n
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