{"id":2351,"date":"2015-09-30T15:48:22","date_gmt":"2015-09-30T13:48:22","guid":{"rendered":"https:\/\/www.strimgroup.com\/?p=2351"},"modified":"2019-09-26T10:59:54","modified_gmt":"2019-09-26T08:59:54","slug":"sbu-and-customer-segments","status":"publish","type":"page","link":"https:\/\/www.strimgroup.com\/en\/solutions\/sbu-and-customer-segments\/","title":{"rendered":"SBU and Customer Segments"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-overflow:visible;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-first\" style=\"--awb-bg-size:cover;width:65.3333%; margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><p>A strategic business unit (SBU) is a division of the company characterized by a specific product-market combination. The aim is to be able to conduct strategic analyses and prognoses as well as develop the resulting strategies in a differentiated manner. This unit is therefore aligned with the strategic planning requirements.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.strimgroup.com\/wp-content\/uploads\/images\/STRIM-strategie.jpg\" alt=\"\" \/><\/p>\n<p>A strategic business unit can be subdivided into several market segments. A market segment consists of a broader identifiable customer group within a market and is defined by relevant segmentation criteria. This enables target-specific processing of the segments utilizing marketing tools.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-last\" style=\"--awb-bg-size:cover;width:30.6666%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-2\"><p><a href=\"https:\/\/www.strimgroup.com\/wp-content\/uploads\/2015\/09\/Volker-Mayer-2016.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4013\" src=\"https:\/\/www.strimgroup.com\/wp-content\/uploads\/2015\/09\/Volker-Mayer-2016.png\" alt=\"Volker-Mayer-2016\" width=\"250\" height=\"180\" \/><\/a><\/p>\n<p>Dr. Volker Mayer<\/p>\n<p>G\u00fctschstrasse 22, Switzerland-8122 Binz<br \/>\nTel.: +41 43 366 0558<\/p>\n<p>Morgenr\u00f6te 8a, Germany-68305 Mannheim<br \/>\nTel.: +49 621 7481 742, Fax: +49 621 7481 741<\/p>\n<p>E-Mail: volker.mayer@strimgroup.org<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A strategic business unit (SBU) is a division of the company characterized by a specific product-market combination. The aim is to be able to conduct strategic analyses and prognoses as well as develop the resulting strategies in a differentiated manner. This unit is therefore aligned with the strategic planning requirements.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.strimgroup.com\/wp-content\/uploads\/images\/STRIM-strategie.jpg\" style=\"width: 561px; height: 374px;\" \/><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":2211,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-2351","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"A strategic business unit (SBU) is a division of the company characterized by a specific product-market combination. 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