{"id":2341,"date":"2015-09-30T14:55:43","date_gmt":"2015-09-30T12:55:43","guid":{"rendered":"https:\/\/www.strimgroup.com\/?p=2341"},"modified":"2019-09-26T11:04:35","modified_gmt":"2019-09-26T09:04:35","slug":"innovation-strategy-culture-innovation","status":"publish","type":"page","link":"https:\/\/www.strimgroup.com\/en\/solutions\/innovation-strategy-culture-innovation\/","title":{"rendered":"Innovation Strategy &#038; Culture of Innovation"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-overflow:visible;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-first\" style=\"--awb-bg-size:cover;width:65.3333%; margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><p><strong>Strategic analyses<\/strong> are used when setting up an innovation strategy, such as the life cycle and experience curve analyses. This is because at the beginning of an innovation initiative it is important to start at the right place and to formulate clear expectations. The strategy is crucial in deciding whether a company will aggressively enter new markets or will defend existing markets.<br \/>\n<strong>Visionary strategies<\/strong> are the basis of a culture of innovation.<\/p>\n<p>For a successful culture of innovation, three measures are necessary \u2013 detailed indicators are currently being researched:<\/p>\n<ol>\n<li>Empowerment of the employees to innovate,<\/li>\n<li>finding and retaining innovation-affine executives, as well as<\/li>\n<li>taking calculated risks.<\/li>\n<\/ol>\n<p>The innovation approach we advocate fulfills the <strong>requirements for integration<\/strong> by equally valuing innovation, the integration of human capital, customer relations and operative excellence in implementation. These aspects are inextricably connected.<br \/>\nTechnology still plays an important role; decisive for innovation, however, is the company culture as well as are motivated and mainly independently operating employees.<\/p>\n<p>The challenge is not the technique itself \u2013 this is easily accessible \u2013 but the ability of the organization to use this technology to effectively and efficiently promote innovation.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-last\" style=\"--awb-bg-size:cover;width:30.6666%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-2\"><p><a href=\"https:\/\/www.strimgroup.com\/wp-content\/uploads\/2015\/09\/Volker-Mayer-2016.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4013\" src=\"https:\/\/www.strimgroup.com\/wp-content\/uploads\/2015\/09\/Volker-Mayer-2016.png\" alt=\"Volker-Mayer-2016\" width=\"250\" height=\"180\" \/><\/a><\/p>\n<p>Dr. Volker Mayer<\/p>\n<p>G\u00fctschstrasse 22, Switzerland-8122 Binz<br \/>\nTel.: +41 43 366 0558<\/p>\n<p>Morgenr\u00f6te 8a, Germany-68305 Mannheim<br \/>\nTel.: +49 621 7481 742, Fax: +49 621 7481 741<\/p>\n<p>E-Mail: volker.mayer@strimgroup.org<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p><strong>Strategic analyses<\/strong> are used when setting up an innovation strategy, such as the life cycle and experience curve analyses. This is because at the beginning of an innovation initiative it is important to start at the right place and to formulate clear expectations. The strategy is crucial in deciding whether a company will aggressively enter new markets or will defend existing markets.<br \/>\n\t<strong>Visionary strategies<\/strong> are the basis of a culture of innovation.<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":2211,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-2341","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.strimgroup.com\/en\/wp-json\/wp\/v2\/pages\/2341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.strimgroup.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.strimgroup.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.strimgroup.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.strimgroup.com\/en\/wp-json\/wp\/v2\/comments?post=2341"}],"version-history":[{"count":6,"href":"https:\/\/www.strimgroup.com\/en\/wp-json\/wp\/v2\/pages\/2341\/revisions"}],"predecessor-version":[{"id":11252,"href":"https:\/\/www.strimgroup.com\/en\/wp-json\/wp\/v2\/pages\/2341\/revisions\/11252"}],"up":[{"embeddable":true,"href":"https:\/\/www.strimgroup.com\/en\/wp-json\/wp\/v2\/pages\/2211"}],"wp:attachment":[{"href":"https:\/\/www.strimgroup.com\/en\/wp-json\/wp\/v2\/media?parent=2341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}