Customer Relationships & Corporate Brand

This challenge has steadily gained in importance over the last years. Slowing growth and stagnant markets have made customer retention more critical than ever. European CEOs want their businesses to reconnect with customers in new and urgent ways. And they see it as their responsibility to personally engage with customers and clients to better understand their evolving demands.

Globally, CEOs stress the need for personal contact with key customers, while trying to both enhance quality and increase speed to market. It is also about building a customer-centric culture.

Customer Care is an integral approach to managing a company. Special emphasis is placed on three product service packages:

• strategic business units and customer segments,
• process efficiency, and
• sales excellence.